Privacy policy

1. Who we are

Newsbound ("we," "our," or "us") is an agentic AI-powered PR platform.

If you have any questions about this policy or how we handle your data, please contact us at privacy@newsbound.com. Policy can also be downloaded here.

2. What data we collect

We collect the following categories of personal data:

Information you provide directly

Your name, email address, company name, and any details submitted through our contact forms, sign-up flows, or correspondence.

Platform usage data

Content you input into the Newsbound platform — including press releases, pitches, briefing documents, and journalist contact details — in order to provide our services.

Technical data

IP address, browser type, device information, pages visited, and time spent on the site, collected automatically when you use our website.

Cookie data

Information collected through cookies and similar tracking technologies. See Section 7 for details.

3. How we use your data

We use your personal data for the following purposes and on the following legal bases:

Purpose - Legal basis

Providing and operating the Newsbound platform - Performance of a contract

Processing content through our AI agent on your behalf - Performance of a contract

Responding to enquiries and providing support - Legitimate interests

Sending product updates and newsletters - Consent (you may withdraw at any time)

Analysing website usage to improve our services - Legitimate interests

Complying with legal obligations - Legal obligation

4. AI processing

Newsbound's platform uses an agentic AI to generate content and take actions on your behalf, such as drafting press materials and sending pitches to journalists. To do this, our AI processes the content and instructions you provide.

We do not use your personal data to train our AI models without your explicit consent. AI-generated outputs are tools to assist you — you remain responsible for reviewing all content before it is published or distributed.

5. How we share your data

We do not sell or rent your personal data. We may share data in the following circumstances:

Service providers

With trusted third-party vendors who help us operate our platform, including hosting providers, email delivery services, and analytics tools. These providers are contractually required to handle your data securely and only for the purposes we specify.

Legal requirements

Where required by law, regulation, or court order, or to protect our legal rights.

Business transfers

In the event of a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction. We will notify you in advance if this occurs.

6. International data transfers

Newsbound operates from Israel, which has been recognized as providing an adequate level of data protection by the European Commission. Some of our third-party service providers are based outside Israel and the EEA. Where we transfer data internationally, we ensure appropriate safeguards are in place, such as standard contractual clauses approved by the European Commission.

7. Cookies

We use the following types of cookies:

Essential cookies

Required for the website to function. These cannot be disabled.

Analytics cookies

Help us understand how visitors use our site (e.g. Google Analytics). These are only set with your consent.

Marketing cookies

Used to deliver relevant content and track campaign performance. These are only set with your consent.

You can manage your cookie preferences at any time through our cookie banner or your browser settings.

8. Data retention

We retain your personal data for as long as necessary to provide our services and comply with legal obligations. Specifically:

• Account data is retained for the duration of your relationship with us, plus 1 year thereafter

• Enquiry and correspondence data is retained for 1 year

• Website analytics data is retained for 12 months

When data is no longer needed, we securely delete or anonymize it.

9. Your rights

Depending on your location, you may have the following rights regarding your personal data:

• Access — request a copy of the data we hold about you

• Correction — request that inaccurate or incomplete data be corrected

• Deletion — request that we delete your data, subject to legal obligations

• Restriction — request that we limit how we use your data

• Portability — request your data in a structured, machine-readable format

• Objection — object to processing based on legitimate interests

• Withdraw consent — where processing is based on consent, withdraw it at any time

To exercise any of these rights, contact us at privacy@newsbound.com.

10. Security

We implement appropriate technical and organizational measures to protect your personal data, including encryption in transit and at rest, access controls, and regular security reviews. However, no online system is completely secure and we cannot guarantee absolute protection. If you believe your data has been compromised, please contact us immediately at privacy@newsbound.com.

11. Third-party links

Our website may contain links to external sites. We are not responsible for their privacy practices and encourage you to review their policies before sharing any personal data with them.

12. Changes to this policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The "last updated" date at the top of this page will always reflect the most recent version.

13. Contact and complaints

If you have questions or concerns about how we handle your data, please contact us at privacy@newsbound.com.

If you are based in the EU or EEA and are not satisfied with our response, you have the right to lodge a complaint with your local data protection authority.